Recording and Editing the radio advert

Recording
For the radio trailer we chose to use a separate voice from the narrative as we felt the radio advert required a voice with a different and more appealing vibe, compared to the well spoken narrator who also made could use of tone. We went into a quite room in college so that no back ground sound could be heard that would distort the recording and make it seem un professional upon final showing. We recorded the voice with the camera and a boom mike. This was very effective as it was very clear, as we found out by testing how it sounded before recording. We did 3 takes of the recording. The reasons we did 3 were because on the first 2 there wasn't as much enthusiasm as we would of liked in specific areas of the dialogue. Once this was addressed we wrapped up proceedings.

Editing
When editing I first unlinked the audio from the video so that we could be left with just the sound that was required. I then added the song (Dizzee Rascal-Dirtee Cash) we used in the documentary to go alongside the voice. One final alteration was adjusting the volume on the bits in which he states the time and date. I turned the volume higher as it was just a little to low considering we wanted emphasis on this part of the trailer.

It was difficult to find radio adverts for documentary's yet in these products and film the advantages of a radio trailer can be seen

This is effective as it has very emotive music that rises with the tone of the voice so it creates good consistancy. There is also audio effects with the crowd cheering which gives the radio advert a good climax




This uses comedy to a good effect it also has MR T endorsing the product which is a bonus as he is a popular figure. The narrator also comes in at the end to clarify the message and reinstate the fact they this is advertising the sale of snickers



The slogan "we've got a snack for that" and "eat fresh" are used to good effect so that stimulates the audiences interest and they have something to remember the advert by and can associated with that product



This has narration that introduced the film with use of expressive speaking. Sounds can also be heard from the movie which audience as it is quite dramatic (screaming and roaring).

Scripted radio advert

Josh Sands:

Football is a multi billion pound business ranging from grass roots to the big time. 

From the ridiculous transfer fees to the sublime wage demands, extortionate sponsor deals and inflated television rights.

We explore the true value of the beautiful game adored by millions across the globe in this ground breaking documentary, Golden Balls.

Thursday 17^th November, Channel 4, 9pm.

Codes and Conventions of a radios advert

They are recorded and edited so thatthey can be used for dual purposes, on both TV and Radio.-Extracts from the programme.
-Voiceover or narration giving structure to the trailer throughout
-Should interest the audience so they are willing to find out more.
-Including scheduale information, dates, times and channel
-Music if relevant.
-Usually last about 30-40 seconds
-Taglines or slogans
-Audio effects

Logging Sheets

These are the four logging sheets we created and completed throughout the filming process of  our documentary, they state all that was filmed and what sort of shots they were all including times and weather or not it was used wihtin our documentary making it a successful shot.

Location Sheets

Old Trafford - Manchester

This was one of the first places we filmed for our documentary, as you can see this is the home of Manchester United. There are a couple of reasons we filmed here the first being it was potenially the biggest football stadium near to us, by filming here we captured great mise en scene and some great interviews and vox pops. There were a couple of worries to come with that too being the fact we may not of been able to film here first as you may have needed a permit but when there nothing came of that, another thing that we couldnt actually go inside the ground and film as this was against Manchester Uniteds rules and regulations, therefore being outside the ground some people may not of wanted to stop and talk if the weather was quite bad e.g. raining and high force winds, but on the whole it was a very successful filming session. Manchester United is cerainly the UK's biggest club both on and off the pitch (with finance, branding and popularity) so it was the ideal location as it is the pinicle of football clubs that proper in all financial departments




Broomfields - Astro turf

I play at the astro turf and took the equipment and captured a couple of amatuer football games, this was great footage as we could compare grass root football represented with the field/astro and contrast it to Old Trafford.As well as these factors he captured some great cutaways which would fit in and suit our documentary style straight away. Where the "A" is placed on the picture is where I stood and panned across the astro when filming.


Golden Square - Warrington

This is the main shopping centre in warrington is which we went to strictly captures voxpops, we thought this was a good idea to ask the general public on there views on money in football, footballers wages, merhcandise and TV. Each individual had something different to say and were very knowledgeable which was extremely useful, we encounted one problem which was we needed a permit to film here but that was no problem to us as we already knew this and completed the format form and was granted access to film here, we captured a great mise en scene with the back ground of a SKY advertising stand and a Warrington Town FC bilboard.

Priestley College - Warrington

We captured one main interview here for our documentary with a sports coach/coordinator which we had the correct mise en scene and was given some fantastic answers, aswell as this main interview we got some voxpops with the youth community and at our college that was not hard to get, we also captured some cutaways for our doucmentary and we had no issues at college what so ever, which was great and all ran smoothly. The quite rooms in college also provided us with a good plays to conduct our radio narration.


All pictures used was from Google Maps giving us a better image of which we had taken.

Filming

17th NovemberToday we conducted the first pieces of filming, in 3 sections. We found a location placed above the AstroTurf facility and panned across the landscape to get a cutaway shot that could be used in the documentary. Firstly, myself and Jack set up an interview in a gymnasium (relevance to sport) where we then interviewed Nigel Howels who is a P.E coordinator who works with aspiring athletes at the college. We asked him a series of questions that we had devised earlier. In the afternoon me and Jack then travelled to Manchester where we set up outside Old Trafford (ideal location to do interviews with it being such a prestigious place in football) and did some interviews with passers by. Once it got to dark we left. Finally, we found a location placed above the AstroTurf facility and panned across the landscape to get a cutaway shot that could be used in the documentary.

21st November
With the camera at home I filmed various cutaway sequences. The first was footage of a football monopoly board (connotations to football and money) being adorned with notes and then by pennies to represent the contrast. I also filmed some scrolling through the skysports channels so that we can use this clip when discussing TV's contribution to finance in football.

22rd November
Today we assembled some footballers form the college team, took them out to the field and filmed a variety of shots consisting of- strikes into the goal, footwork and a stationary ball then being kicked. This was to conclude the filming of our cutaways so we have a good depth of choice, these particular clips can be used when grass roots football is brought up (because it was amateurs playing the game on a normal field). We then went into Warrington Town Centre to gather some voxpops, we picked a relevant background (advertising for Warrington Town F.C and a Sky promotion board) and chose to interview youthful males as this is our primary target audience and we already had a woman from the Old Trafford interview so there was balance of gender

23rd November
We wanted to hear a footballers side of the story and so organised (through mine and Jack's connections to him) an interview with Crewe Alexandra player, Joe Guest. He answered questions that would give us the view of a pro footballer so that our topic would have balance to it.

1st December
In our last bit of filming I arranged for Joel Chaderton to be used in various cutaways that would proivde solid visual evidence to the points the audio of the narration would be making. I also filmed some cutaway shots of a man united squad (players) and examples of products associated with football, books, dvd's and games (merchandise).

Potential Archive Material/Sound Ideas

A clip taken from this would be useful as it would show the viewer the scale and significance of the transfer window to the footballing community, also the in depth coverage it receives. Which is highlighting he importance of a financial factor in football.



This can be used as an example of the "player power" that now exsists within football. Tevez refused to come on as a substitute and it has money links because of the whole saga in which Tevez (who earns around 200,000 a week) wanted to leave the club but clubs were put off by his enormous wages and valuation. This shows what role money can have in personal and club problems



1.00 minute onwards Gerard discusses money in his proffesion, we can use this to offer a footballers insight into the argument being discussed. Gerard offers a view that he is sensible and respects the money he earns but also hints at those footballers who take liberties with it, so it shows both sides of the argument.



This music would be relevant to perhaps accompany a opening montage, it's a popular song reffering to money and has a catchy theme that would work well alongside footage to introduce the documentary.

Questionnaire Results

Interview Questions

These are the questions we have selected to use in our documentary, the people we will interview will vary from proffessional footballers, rugby players, doctors and vox pops. As we have a range of proffessions/backgrounds, we will have to target different types of questions at different people.

Vox pops

Do you think footballers wages are too high?

How much do you think footballers should be paid per week?

What other proffesions are they that you think warrant a higher wage than footballers?

Do you think money in football will continue to rise in the coming years?

Are ticket prices too high and should they be lowered?

What is it about football that you feel generates all this money?

People in football

Is the money in football exessive these days?

Do people outside of football who complain about players wages fail to understand why they are such high wages, if so what is it they don't know?

What other proffesions are they that you think warrant a higher wage than footballers?

What is it about football that you feel generates all this money

Questionnaire Response

We targeted our main demographic in these responses, interviewing young males. We also added some relevant mise en scene with the astro turf sports facility clearly visible in the back ground

Graph

In this graph we see an increase in spending over the last few years from 2003 there has been an average increase of over 400 million pounds, this is because football clubs have now got more money through their owners, also players are costing more than they did in previous years.  The most meteoric rise comes after 2006, this and the rise in general can be linked to a number of reasons such as:

. Increase in player power (meaning they want to leave clubs more often)

.More and more rich owners takings over and pumping cash into new transfers (examples include Man City, Leicester, QPR, Crawley Town, Malaga, PSG)

. The hype surrounding the transfer windows (sky sports news ect) influences clubs to make the most of them

. The rise of TV deals and sponsorship which means the clubs have more money to use on transfers

. The introduction of parachute payments (when a club is relegated they receive money to enable they are financially sound in the lower division) and bonus payments for progress in competitions.


Quote

“@JordanS15CFC: @themichaelowen do you think footballers are overpaid?” No. They are paid the going rate for the contribution they make.

. Here is a direct quote from Michael Owen's (Manchester United and England striker) twitter account showing his view on footballers wages

. He is suggesting that footballers are paid the correct money due to the revenue the whole game recieves and the contribution they make to making that game possible.

Formal Proposal

Topic

Our documentary will be focused upon money in football, covering a variety of aspects including wages, transfer fees, takeovers, TV and merchandise. This is a popular topic and is often up for much debate and so should intrigue a broad demographic of the public, applying to a many different age groups. A lot of people have an opinion on this issue and so we aim to clarify the facts and the figures giving a both sided in depth look at to what is really going on. This in turn will increase awareness and promote the outlining issue of money in football today amongst society.

Type of documentary

It will primarily be a mixed documentary, incorporating a variety of relevant interviews (with players and coaches), voxpops with the general public to gather an opinion, voice over, archive footage and live football match footage that will contribute to mise en scene with the addition of editing and graphics. Due to the extensive research have conducted it will be an investigative documentary.

Style of documentary

 Our style will be very much face paced and hard hitting, due to the nature of the sport. This fits in well with the relevance to our topic and we’ll include editing that enables a consistent flow, linking themes and using editing throughout to create an effect that is both aesthetically pleasing to the viewer and relevant.

Chanel and Scheduling

From our questionnaire results we gathered that the ideal time to show this documentary would be at 9pm, this is a time that suits the majority of TV viewers and we’ll be able to maximise our put to the target audience. We believe a mid week night (say Thursday) would be the best option as a weekend timeslot may impact negatively upon our primary audience (16-25 year olds who are keen on sport) as they may be out and busy. A mid week slot would be available for them and the older generation to so we would be including a wide range. We would air the documentary on Channel 4 as this seems a popular choice for documentaries (e.g. dispatches ect) and it’s image is associated with the right kind of target audience for us.

Target Audience

As I’ve eluded to our target audience will be 16-25 year olds, this is due to the fact this age is the most represented in the playing and interest of football. The discussion and content may perhaps be to complex for younger audiences but certainly older people and people who have long time experience in supporting football (having seen the development of money in it) would be interested.

Target Audience

Our main primary research has been the surveys/questionnaire’s we have conducted in both a word processed and video format. From this research we gathered info on time schedules, content and the right audience targets all of which have proved useful in the planning of the documentary.

Primary Research

In terms of secondary research we found out information regarding the financial income of top players, record breaking statistics and useful facts. Google Scholar proved effective in these findings, as did the website www.FourFourTwo.com

Secondary Research

The narrative structure will be linear, addressing a chronological order when discussing the evolution of wages in football. A voice over (voice of god) will be used to introduce points and state facts.

Outline of Content

Archive footage of players signing for clubs will be used to introduce the theme straight away, followed by titles to signify the beginning of the documentary and topic. The voice over will then commences to introduce the ideas that we will be evaluating throughout.  Then there will be a range of interviews and clips. The interviews will involve both the public (to gather various opinions on strong subjects, e.g. should footballers be paid this much, is the price of … to high?), sportsmen and people involved with sport e.g. professional footballers, coaches, rugby associates (for the contrast from football). We will also get an interview with someone from another profession such as a doctor/nurse so as a popular debate is that these kind of professionally shouldn’t be paid less than footballers. Within these interviews the narrator will state facts and figures that bolster both sides of the argument being made with clips to accompany these. The end of the programme we will draw a conclusion from what we have found out and conducted, this will be accompanied by visual effects and clips.

Resource Requirements

-  Camera

-  Microphone

-  Permit to film games

-  Archive footage of football clips

-  Voice recorder

-  Editing equipment

-  Research

Questionairre

Are you Male or Female?

Male:  22

Female: 8

How old are you?

16-18

18-25

25+

How often do you watch?

0-2 Hours

2-4 Hours

4+ hours

How often do you watch documentaries?

Often

Rarely

Never

What’s your favourite type of documentary?

Sport

Music

History

Current Affairs

Political

Other

What topics in society interest you the most?

Politics

Crime

Healthcare

Music

Sport

Retail

Other

How long do you think an ideal documentary should last?

Half an hour

1 hour

1 hour and a half

2 hours

What time should documentaries be aired on TV?

Morning

Daytime

Evening

9pm Onwards

Do you like football?

Yes

No

Do you play football?

Yes

No

Sometimes

Sometimes

Do you believe footballers are paid too much?

Yes

No

Are you aware of how much footballers are paid?

Yes

Unsure

How much do you believe a top footballer should be paid a week?

100,000

50,000

25,000

10,000 under

Below 1,000

Would you like to see more or less football on TV?

More

Less

No opinion

What do you spend most money on that’s football related?

Merchandise

Match Tickets

TV Channels

Equipment

Other

None

Do you believe SKY should manipulate football fixtures for better TV time slots?

Yes

No

Secondary Research

Johnny Haynes

Johnny Haynes was regarded as the finest player to ever pull on a Fulham shirt and was held in such high regard, the Brazilian legend Pele once quoted him as the ‘best passer of the ball I've ever seen’. In his playing career Haynes managed to score 158 times in 658 appearances and was attracting attention from one of the giants in modern football: AC Milan. The Rossoneri famously had a bid of £80,000 rejected by Fulham which at the time was double the world transfer record. But more importantly once the £20 maximum wage fee was abolished, Haynes was rewarded with a £100 as the chairman at the time Tommy Trinder boasted he was worth £100 a week not knowing the wage cap would be abolished. But once the cap was lifted Haynes earnt the £100, the first of his time.

                                          Trevor Francis

Nottingham Forest, the reigning League champions and League Cup holders managed by Brian Clough, put in a bid for Francis which totalled just over £1 million. No player had ever been sold between English clubs for a seven-figure fee before, and the deal was sealed. While recognised as the first million pound player, the actual transfer fee for the player £1,150,000, including 15% commission which went to the Football League. There was a myth surrounding the story that the actual transfer fee was £999,999, £1 short of the million mark as Brian Clough wanted to ensure this milestone mark did not go to the player's head, but combined with the taxes and commission the eventual fee broke the million pound mark with the overall fee exceeded £1.1 million

Fernando Torres

On the 31st of January 2011, history was about to made as Chelsea football club had completed the signing of Fernando Torres from Liverpool football club on an undisclosed fee believed to be in the region of £50 million. the total fee had smashed the former British record transfer fee for a player which was in 2007 when Manchester City had completed the signing of Robinho for £32.5 million from Spanish giants Real Madrid

                                                       Cristiano Ronaldo

On the 26 June 2009 Real Madrid had confirmed the signing of Cristiano Ronaldo from Manchester United for a staggering £80 million, making the Portuguese winger the most expensive football of all time. Alongside a six year contract worth €11 million per year and a monumental a €1 billion buy-out clause. This deal saw all previous record breaking deals for a play to move clubs completely blown out the water as the closest reported signing for a player was his teammate Kaka sign for the Spanish giants at a measly €68.5 million in comparison to his new counterpart, Ronaldo.

Samuel Eto'o

In the summer of 2011 another milestone in football was about to be set as Russian Billionaires Anzhi Makhachkala had completed the signing of Samuel Eto'o for a rumoured £21.8 million, but that wasn't the record breaking part of the deal. Shock waves were sent round the world as it was confirmed Eto'o would earn a colossal £17.9 million after tax for three seasons from the Russian club, meaning he would subsequently earn a mind blowing £419,000 a week.


                                          Yaya Toure

In 2010 Manchester City made Yaya Toure the highest earning player in the Premier League. The deal saw the ex-Barcelona player sign a 5 year contract, earning a staggering £55.6 million. The basic wage he would earn week in week out for City would see him collect a massive £185,000 a week before tax but that figure will increase to £221,000 when the Government's 50% tax bracket comes into force. On top of his unbelievable basic wage, the Ivory Coast international will also be getting an image rights payment of £1.65m a year plus an additional £823,000 bonus each time City qualify for the Champions League. Toure will furthermore collect a £412,000 bonus should he win the Champions League with City whilst there are also additional bonuses for winning the Premier League and FA Cup, all these perks to his contract are also tax free. 

Mind map of topic ideas

Money in football - Mindmap