They are recorded and edited so thatthey can be used for dual purposes, on both TV and Radio.-Extracts from the programme.
-Voiceover or narration giving structure to the trailer throughout
-Should interest the audience so they are willing to find out more.
-Including scheduale information, dates, times and channel
-Music if relevant.
-Usually last about 30-40 seconds
-Taglines or slogans
-Audio effects
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