Evaluation Question 4

As a group we all required audience feedback in numerous ways, the first of which was through social networking. Myself and a group member both decided that we would obtain audience feedback by posting our documentary on to Twitter and Facebook. We also told people about the possibility of watching the production YouTube, but this process of gathering audience feedback was nowhere near as effective as it was via the means of social networking. We felt that this would be the most effective way of achieving good audience feedback as teenagers and people within my age group tend to spend lots of their time on websites, like Facebook and Twitter, and this would be effective for us as it gives the wider audience and ourselves to hear their opinions through commenting on the link and also liking it. We also tried to gather opinions of more high profile characters because on twitter we tried to get the response of Sky sports representatives Bryan Swanson and Frasier Dainton along with Adam Smith (Baby Elvis) from Soccer AM.

 

Here is some screen shots to provide of evidence of the work we did in the attempt to provide ourselves with audience feedback.

On a whole the audience feedback that we received through social networking sites wasn’t too satisfactory as the comments that we received was basically surrounding one of the interviewees as oppose to the work that we did constructing the documentary on a whole, apart from one, which stated ‘Good, exciting interviews’ Despite it being a vague response and not constructive criticism it was still enough for us to feel relatively good about ourselves. Another piece of audience feedback I received was via email. As the video was already on YouTube, I received an e-mail from a friend with her critical response. This piece of text was a lot more in depth and had great analysis of the documentary that we were originally looking for when we published the Documentary on to both Twitter and Facebook.  Crucially the piece of constructive criticism spoke about the codes and conventions of the documentary that we tried to incorporate into our final piece and with good analysis it give us a sense of relief that we had fulfilled our targets to inform and entertain the wider audience.                                                                                                                                                         

Evaluation Question 3

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Evaluation Question 2

Evaluation Question 1

Running Order

Documentary: Golden Balls Channel: Channel 4	Duration
Various clips of relative archive footage (including Kaka on the red carpet, transfer negotiating, champions league final graphics ect)  alongside Dizzee Rascal’s- “Dirtee Cash” audio- up beat and catchy tempo	26seconds
2 establishing shots of Old Trafford and the megastore followed by introduction of narration	12 seconds
Monopoly board showing the contrast between rich and poor clubs with cash and pennies being displayed, use of Zoom.	10 seconds
Pan of Manchester United squad and archive footage of famous football transfers	16 seconds
Vox pops discussing why there is so much money in football	20 seconds
Tilt down facts and figures that state the income of the top 4 English clubs	5 seconds
First Interview with pro footballer Joe Guest talking about the amount of money in the game	8 seconds
Cutaway, close up of football which is then struck.	3 seconds
Second Interview with Nigel Howells talking about the same subject	10 seconds
Pan from left to right for establishing shots of Old Trafford, playing field and Astro turf facility, zooming in and then out. Audio of Nigel Howells can be heard introducing the topic of wages	10 seconds
3 close up cutaways of ball striking, audio can be heard of Joe Guest again answering a question on wages	5 seconds
Visual now appears of Joe Guest still answering the question	5 seconds
2nd phase of Voxpops discussing footballers wages	15 seconds
Archive footage of Carlos Tevez refusing to play as the interviewee is talking about him- evidence	5 seconds
Joe Guest stating he is motivated by the money	5 seconds
Continuation of voxpops	30 seconds
Scrolling through skysports programme listing with narrator introducing topic of TV’s role with money in football	10 seconds
Vox pops reacting to this	20 seconds
Medium shot of model displaying various football shirts that represent the merchandise which is what the narrator is now moving onto, this process is speeded for visual effect	8 seconds
Close up of model then showing the variety of merchandise that is out there as he reads a football book, in a football shirt, surrounded by football posters.	5 seconds
Close up of book, dvd and game being stacked on eachother, each fitting the narration as they each appear narrator states “Books, DVD’S and Games”	5 seconds
Final brief voxpops to gather opinion on this issue	12 seconds
Fast motion medium shot of modelling taking off each shirt, again for visual effect as narrator sums up what has been said, alongside audio of a professional financial advisor making a statement about the money in the premier league	10 seconds

Narrator states facts about the growing increase in wages, prize money and revenue over the last 50 years as archive footage plays of games in chronological order	3 minutes
Dave Watson former Everton captain talks about his experience with money in football and how/why he feels it has developed, following rule of thirds, medium shot, Everton poster in back ground. In between answers is cutaways of Dave’s playing days	5 minutes
Graphics of newspaper headlines flash across screen, each stating various big transfers/rumours ect	30 seconds
Narrator talks about the trends in a graph that shows premier league transfer spending over time (graphics on screen)	1 minute 30 seconds
Commercial Break	5 minutes
Long shot, footage of local couch Steve Ball couching training session for Grappenhall FC	1 minute
Interview with him about his view on young peoples ambition for the money that comes with being a footballer	2 minutes
Archive footage of Mario Balotelli as Steve Ball eludes to his persona and attitude to money in interview	30 seconds
Back to Joe Guest Interview as he talks about the incentives	1 minute
Interview from BBC News in which a financial expert is the guest discussing the rising money in the premier league and it’s comparison to that in other parts of the world/other leagues	3 minutes
Vox pops with the players who were shown playing on the astro turft earlier in the documentary	1 minute 30 seconds
Narrator sums up the whole documentary as dirtee cash is reintroduced and credits role	1 minute

Storyboards

Photo examples of editing

Editing Diary

This is the start of our editing diary and how we edited the documentary, this is used as proof to show we actually edited the footage our selves, firstly we decided to capture most of the footage in big chunks and then cut it up and put it in the running order, once this was achieved we started to edit the documentary by using most transitions, fading and rotating the screen if there was an accidental canted angle.

For the editing of the actual documentary we used only Adobe Premiere Pro CS5, although we knew how to use it basically from last year, we had forgot a few things and through editing this piece of footage our skills on the software had improved.

Below is a screen shot of editing the Crewe professional footballer Joe Guest, it was about a 4 minute section in which we only used the best parts which totalled to around 2 minutes.

When editing this particular part of the documentary this was mainly the cutaways, we cut them all up firstly added a few effects and transitions and then faded the shots into the main interviews, we though fading would be a great idea as it would look smooth and so that the footage didn't just jump from stage to stage, the narration of the documentary helped for the footage to run smoothly as the cutaways were relevant to the topic that the narrator was talking about.

 

This small footage that was recorded of about a minutes length has no visual, just the audio was used as this was the radio advert, we first cut it up, added some sky sports news commentary in (relevant talk about transfer fees), and lastly added a backing track of music to capture the listeners mind and emerge them within the game of football.

When everything was practically complete we took all the clips that were in order played the documentary through to see if we noticed any errors and to find parts of the footage that we may want to change in the future, once we were happy with the order we arranged and left a certain amount of time empty for voxpops to fit into.

Last but not least we had to fit in the voxpops which we had made space for, by doing this we could easily slide them into there spots and preview the finished first 5 minutes of our documentary we had to make a few tweaks such as some fades weren't long enough and in certain areas the music was too loud so this had to be adjusted. Once this was complete we rendered the first 5 minutes.

After finishing the documentary we then moved onto completing a print advert for it, this was enjoyable to do as well and involved a lot of work with the computer, we had before hand took a couple of pictures of a football sat on top of a vast amount of fifty pound notes, this was great as it automatically showed what the documentary was about and contrasting football and money together, the way in which we gained the fifty pound notes was through research, we used Internet explorer to help us for this and we found the exact dimensions of the note, then found an image on google. put the picture into Photoshop CS5 and creating an exact fifty Pound note but it wasn't double sided we only had the queens head side. As we took a couple of pictures we had different shots and views of the ball, but came to a group decision on the picture we used.

For the printed advert we used Photoshop CS5 which I had no experience of but Matt had some experience with it but not much, we had some assistance and guidance but after a few sessions on photo shop the whole group could use the program rather well and we could add some quite advanced effects to the image.

In this first screen shot we basically broadened the colours of the ball, grass and redness of the fifty pound notes, we thought this was a grand idea and which would capture passers by eyes and grasp there thought and this could potentially lead to them finding out more on the documentary and even view it.

Before we even started the print advert within the planning stages of the documentary we already knew it was going to be aired on channel 4 and we also knew it would be stupid not to have the channel 4 logo on the advert as no one would know where to find it, we placed the logo on a separate layer in photshop to the main image so then we could freely edit that one logo and not interfere with the effects, we settled on having the logo on the right hand side as this followed the channel 4 house style by always having it on the right hand side.

After placing the logo, we then thought it would look good in black and white as this could have possibly contrasted wages from when football first started but with the fifty pound notes placed conflicted with modern football and how there is so much money within it.We changed it to black and white by pressing alt + ctrl + shit + B all at this same time as this changed it into black and white.

After the black and white was applied we wanted the redness of the fifty pound notes to stand out and be broad, this was done by masks and colour changes on different layers, this was a great effect and when put correctly into place looked amazing as red is a very strong colour and can catch the eye of anyone even if they haven't seen the actual main picture first which would deliver to the audience the main topic of the programme.

Once we were happy with the overall look of the advert and it suited well with our documentary we started to add the titles to it, which was rather easy we used a website called http://www.dafont.com/ which is a website where you can download different fonts, we scrolled through hundreds of them and found the one which we used called "Birth Of A Hero", it looked great and was interesting in the way in which is looked. As well as this we slightly adjusted the channel 4 logo positioning directly into the bottom right hand side corner.

Finally we added to the titles which was a date and time we had created in the planning stages of the documentary we also continued to use the channel 4 housing style in which the text is black surrounded by a white background we achieved this by using a different layer and then added two different sized rectangles to perfectly surround the text. The printed advert was complete and we exported it in a few different files types such as .PNG and .JPEG.

Last but not least was the radio advert in which we used a friend to read the script of the radio advert we recorded him with the Canon PM3 camera attached with a boom microphone to get the clearest possible voice over.

This small footage that was recorded of about a minutes length has no visual, just the audio was used as this was the radio advert, we first cut it up, added some sky sports news commentary in (relevant talk about transfer fees), and lastly added a backing track of music to capture the listeners mind and emerge them within the game of football.

The editing was complete.