Black Font= Convention
Red Font= Examples in the trailer for "Seven Days"
.All adverts branded with channel 4's logo on the right hand side. This is located well especially in a newspaper ad as it is the last thing the audience would see as they turned the page
.It is bold and visible yet keeps in theme with the graphics of the image (consistency)
.The image is exciting, powerful and leave a lasting impression. Something that leaves questions to be answered
.The contrast between the two people (gender and ethic) shows that perhaps it is centred around two different characters or views.
.No specific reference to narrative beside perhaps one tag line that may hint towards the theme
."A new reality" isn't particularly clear but is still very engaging
.Usually have the appropriate information for the audience to watch the documentary. Time, Date, Channel and perhaps even a website to visit for more info
.This is shown clearly below the title
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